Attraction Marketing’s First Rule
Know Your Target Market:
When I first got into the network marketing industry, I was at a big meeting in a hotel auditorium. The people leading that meeting got up and drew all their X’s and Os’s on the board. Almost reminded me of a football playbook. Then they talked about the product and how easy it was to go out and prospect this to others. They said that people will be falling over themselves to get to you. Does any of this sound familiar?
Next they said to get started you must make a list of at least one hundred people that you know. Most people don’t know one hundred people. I know that I didn’t know one hundred people. So what do you do? You start writing in all your family and friends. Uncle Mike, Auntie M, and on and on it goes.
The room is filled with all the excitement. You leave all pumped and ready to go out and have your first meeting. You call everybody on your list…..How many show up? Better question is, how many are still your friends and family? I know. I did the same thing. I did it because I wanted to be successful at what I was doing and I just followed what I was told to do by the leaders of the company. They did this and they had the success to prove it….right?
There is a better way. You have to get to know who your target market is. If I wanted to start a baseball team, I would go out and find baseball players. People that understand and play the game of baseball. I don’t think that I would find baseball players at Uncle Joe’s or Auntie Jen’s. They don’t know anything about baseball.
Why do 95% of people involved in network marketing fail? They are zeroing in on the wrong target. You want to talk to other network marketers. They already know about how the business is run and you don’t have to sell them on all that stuff. If they can find something that will help them succeed at their business, they will spend their time and money. These are the people you want to target.
Would you really want to talk to your Uncle Joe, who only has a “get a job” mentality or Robert Smith, who is in the MLM industry already, but just hasn’t put it all together yet? Instead of wasting your time going to pass out fliers at the malls and having meetings at your house, focus your attention toward those people who are ready to listen to what you have to offer. You need to talk to other network marketers.
Once you know your target market, now you can be very specific as to what their needs are and offer them a solution. The solution is coming in rule #2 of attraction marketing.
There are only three types of people in the world. Those that make things happen. Those that watch things happen, and those that wonder, “what just happened?” Which one are you?
Want to find out more about Brian Gosur, then visit Brian Gosur’s site on how to choose the best Attraction Marketing for your needs.
